Our team

Pearl Gabel is the Executive Vice President of Creative and Content at Moxie. Her portfolio is a kaleidoscope of award-winning creative campaigns, strategy, content and storytelling. Pearl's expertise has been the driving force behind groundbreaking projects, ranging from succinct messaging to multimillion-dollar campaigns. She has been named as one of Fortune Magazine’s 40 Under 40 and PR Week’s Top 50 Most Influential people in PR and Business.

Prior to Moxie, Pearl was the founder of Grit Strategies, a creative advocacy consultancy where she led campaign and communications strategy for nonprofit, government, and corporate clients. She was the Director of Brand Strategy at Kivvit (now Avoq), orchestrating complex campaigns for a diverse set of clients, earning her numerous industry accolades, including a New York Emmy for Public Service Ad and a Best in Show Sabre Award.

As Digital Director for the State of New Jersey, Pearl revolutionized digital and social media outreach. She was instrumental in launching accounts like NJGOV, amassing millions of followers through her bold, innovative strategies. Her work garnered international attention as well as recognition from prestigious organizations like Adweek, The New Yorker, Rolling Stone, and The New York Times. 

As Director of Video for the Mayor’s Office of the City of New York, she built a team of storytellers and pioneered a new way of telling stories about people and policy.

Pearl laid the foundations of her career as a photojournalist and reporter. Her lens and words have captured a wide array of subjects, from the Trumps to Obama to Beyonce, and she has covered historic events across the globe. Her impressive resume includes being a Staff Photographer for the New York Daily News and contributor to news organizations such as The New York Times, The Wall Street Journal, Reuters, and NBC News.

Pearl regularly volunteers her time to advocacy projects and local causes, working toward a more just and compassionate world. She lives in Lambertville with her husband, Mehdi, and son, Noah.

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