Meet the
Future of Qualitative Research
Traditional focus groups are out.
For years, public affairs teams have relied on focus groups to understand how people think and feel. But the world changed—and focus groups didn’t. They became too slow for modern decision-making, too costly for repeated testing, and too influenced by the loudest voices in the room. Clients need a way to hear from more people, with more honesty, at a speed that matches today’s communications environment.
Aimi by Moxie was built to solve exactly that problem.
Aimi combines AI-moderated, one-on-one interviews with Moxie’s human analysis to give clients what traditional methods can’t: candid voices at scale, delivered in days instead of weeks.
Clients use Aimi when they need to quickly test messages, understand fast-moving sentiment, pressure-test narratives, or uncover the emotional “why” behind public opinion. It’s built for real-world decisions—campaign launches, policy strategy, creative development, crisis response—where timing, truth, and clarity matter most.
Why Aimi Beats
Focus Groups
Aimi captures 3x as many voices in half the time, while reducing bias and delivering results at or below the cost of a single focus group.
Focus Groups
How It Works
Human-Guided
Design
Moxie researchers design every objective, probe, and question—ensuring rigor, relevance, and actionability.
AI-Moderated
Interviews
Conversational AI conducts semi-structured interviews with real respondents, adapting in real time to extract meaningful insights.
Scalable
Data Collection
Each study includes 25+ conversations, each lasting 8-12 minutes, generating hours of authentic, candid conversation.
Rich
Deliverables
Polished, multimedia insight reports include embedded audio clips, narrative analysis, and key takeaways—ready for decision-making.
The Aimi Edge
Faster insights
from agreement to results in just 10–14 days.
More voices
Three times the participants and twice the conversation time of a focus group.
Lower cost
Less per respondent while maintaining qualitative depth.
More honesty
Participants open up more in a one-on-one setting than in a room of peers.
Connect with a Researcher
Ready to explore Aimi by Moxie? Fill out the form below and a Moxie researcher will reach out within 1-2 business days.
Send us a message
Experience that bridges communications and analytics.
Our research team blends deep experience in public affairs, market research, data strategy, and message development. We understand how insights translate into real-world impact because we help drive it every day.
Experience that bridges communications and analytics.
Data integrity and human oversight.
Every Aimi study is designed and analyzed by Moxie experts, ensuring findings are reliable, contextual, and actionable. AI does the work faster; humans make it meaningful.
Data integrity and human oversight.
Authentic voices, responsibly gathered.
All participants are real people recruited with reputable vendors and verified consent protocols. We prioritize transparency, privacy, and ethical data practices.
Authentic voices, responsibly gathered.
Custom insights for complex questions.
No templates or off-the-shelf scripts. Each project is built from scratch for your audience, your geography, and your strategic needs.
Custom insights for complex questions.
Partnership beyond the report.
Our researchers stay engaged after delivery, helping clients interpret results, refine messaging, and plan next steps.
Partnership beyond the report.
